Archive for the ‘ Article Marketing ’ Category

Every single business online does content marketing even if they do not realize it. When you make those simple facebook post you are doing content marketing; when you bookmark your site you are doing content marketing; when you start a thread on a forum you are doing content marketing.

Content is simple put - Written Words

This does not mean every single business online focuses on search engines though but their content must be of high quality to engage with their possible customer. Imagine trying to sell an article writing service and the sales page (which is content) has a grade level of 3 according to the Flesch-Kincaid test for readability. How many people are seriously going to buy the service ?

You see your content matters regardless if you are focused on search engines or not. If you are focused on search engines then that content is a “TOP RANKING FACTOR” and this is especially true for Google. While Google does use over 200 factors in determining the rank of a page / site, the fresh high quality content is on the top of that list of factors.

By high quality I mean, semantics, reading level, grammar, spelling and etc. (ever wonder why Google has these options on advanced search ? well that is why because they use it as part of their 200+ factors for rankings). Don’t take my word for this though because this is posted right on Google’s own blog.

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Article marketing is far from dead, doing article marketing the proper way is very much alive and well. Many have it wrong yet they think they are right because they may see a commission or 2.

Article marketing does require - High quality content and properly built sites for syndication. While many article marketers will tell you that ezine articles is the best, I will fully disagree. The problem with article directories such as ezine articles is there are far too many ads and far too many links.

You will never see any link juice from places such as ezine articles. No matter how many marketers try to refute that, it is a proven fact. They have a PR 6 on the “HOME” page, your article is on an unranked page. See the proof on ezine articles losing rankings and traffic.

This is why it is important to syndicate to properly built sites that have proper seo, proper structure, and follows Google’s guidelines. The sites you post on do effect you rankings just as much as the quality of content you produce.

Your content must have proper spelling and grammar, it must have a proper grade level score for your niche, it must have proper semantics and keywords. Your content is given a quality score by search engines.

Wrong article marketing is just writing up some lame 500 word article and slapping it on 1,000 article directories with some lame mass submit software. This is what most actually do and then can not figure out why they make no sales and get no proper rankings.

Duplicate content issue has run around internet marketing for years and I suspect it will continue, no matter how much of a myth it is. You can post your same content on others sites without any fear. It is always best to post that content to your own site first though.

Using proper formatted articles and proper built syndication sites you will see how much alive article marketing really is.

For those that still think those lame article directories that are full of ads and links work, maybe you should look up Google’s Page Layout Algorithm.

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A internet user ask:

I’ve written an article on my niche that I offered to an ezine publisher. The owner placed it on his article publishing blog, but did not say anything about including the article in the ezine.

The problem here is I posted the article on my blog 2 days ago, it didn’t get indexed by Google, and it’s now indexed by this blog.

So can I still take the article and offer it for syndication to other websites ?

Build a few backlinks to the post on your blog from social media sites. Take the article’s first half (first few paragraphs) and post it on places such as multiply, livejournal, and a few other social sites.

When posting the half article you want to add at the bottom “Read More” and link to the blog post. This will help you in getting your blog post indexed.

You are free to article syndication, after all it is your article. You could rewrite a few sentences if you choose to do so before syndicating it to other places.

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If you are looking for proper articles that are high quality content then you are not going to get them for $5. This is where many (and I do mean many) make mistakes in article marketing, they think they can slap out any old trash just for the glorified backlinks.

In the real world this does not happen because your content matters a great deal as does the website you are posting it on. Your content must be of high quality and by that I mean it must have a proper Flesch-Kincaid readability score, it must have proper formatting, it must have proper grammar and spelling. Most importantly it must have proper keywords and semantically related words.

There is no real article writer that is going to give you that for $5. Instead of focusing on buying a ton of articles at $5 a pop, why not buy 10 proper written articles at $15 or $20 each ? Article marketing is not about quantity as many say it is, it is more about quality.

If you are wanting high quality content written for article marketing strategy then you should look into hiring real content writers. Professional freelance ghostwriting service can supply you with amazing articles.

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How to Use Unique Articles and Backlinks to Maximize SEO Results.

The reason article writing is effective for boosting SEO results is you can use so many key words that target your niche. Once you know all the key words, it is a simple task to get them into unique articles again and again. When the unique articles you’ve distributed are picked up by search engines, it will move you higher in the search results when people use your keywords. A good article marketing campaign can easily springboard your website to the top of any web search.

Unique articles work so well for two reasons. The first is back links. By including a link to your web site in every article you post, you create another website that search engines index that now refers to your website. The more places you find to publish your unique articles, be it forums, e-zines, or directories, the better. Each and every back link to your site from one of these sources will further boost your ranking on search engines.

The second is a proliferation of keywords. Not only do your unique articles contain them, but so do those of other people publishing to that site in your niche. With your included link in every publication, you’re just further associating your website with those keywords. This not only helps you with the SEO on your own website, but allows you to direct traffic to your website by piggy backing on the SEO rankings of the sites you submit to.

One of the best thing about unique articles as an SEO tool is their cost. They are dirt cheap. They cost as much effort as you’re willing to spend writing them. If you’re too lazy, or handling too much volume to do it all yourself, you can commission unique articles from writers. Then you just submit your articles to as many publication outfits as you possibly can. There is no shortage of places that accept free unique articles. Anyone can do this, and the only real investment required is time.

Here are some suggestions on ways to really make backlinks work for you.

* Put out press releases. The advantage to using press release sites is they distribute the release to all the major search engines for you. What’s more, if you’re lucky, your unique article might be picked up and published on other blogs, websites, or even the media. All of this is good for your SEO. Just remember, you have to put your URL in your press releases.

* Get to know the people. Regardless of the niche you’re targeting, there’s a forum, chat room, or website that is all about it. Find it, be a participant. Write unique articles, make comments, submit unique content, and always include a link to your website.

* Review things. There’s a place to review anything and everything, and multiple places to review most things. If you’re putting your URL on your unique article, and then submitting to multiple outlets, it is easy to see how your results can snowball.

* Target bigger websites. Let’s be honest, some e-zines, forums, and websites are getting more traffic already. I know I mentioned this one before, but it’s a huge help. If the backlinks you’re creating with your unique content are on websites that already have high search engine rankings, it will further boost your own.

These tips will give a real shot in the arm to the SEO of your website, boosting your search engine rankings faster than you might think. But, they all need one thing; unique content.

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It never ends to amaze me about the author recourse box and people complaining about they do not see the clicks that they want. There are several factors involved here why you do not have those higher clicks on your resource box.

First I will cover the fact as I have many times, you must remember those article directories that many submit to have ads all over the place, this distracts your possible visitor/customer that could be going to your website. Some seem to think that the percentage of distracted people is not that high but they are dead wrong.

An article placed on an adsense farm vs being posted on an ad free article directory — The percentages could range from a low 20% to a high 60% that do not click on your link because they see something else shiny and want to know what it is.

This is “normal” human behavior because as humans we do have low attention span, this is not something made up but it is a fact. Some have longer attention spans than others but fact is we all have a limit on that attention. When we see something new and shiny we run towards it and forget about what we was doing.

This is one major reason why your clicks will be less, think about where you are sharing your content. An ad free article directory / web 2.0 site will always out perform a site that is nothing more than an adsense farm.

But — there is another major reason why your clicks are low and this may even be more important than the ads vs no ads reason above. I have seen many articles fall under the below 2 categories because people just are not trained properly enough to know how to effectively create a resource box.

#1 Some will post an article on internet marketing techniques but yet when it comes to their resource box they will try to push some email marketing or list building junk.

#2 Some will post an article about website traffic generation and then in the resource section they will post something like “I have been an affiliate marketer for X years, visit my site”. Honestly nobody cares how long you been online or how long you have been a marketer.

Read more on Formatting Articles.

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Article distribution services is a very important part of article marketing as you want to get your content out there for possible customers to see. Not all these services are the same though, you must be very careful when dealing with these places. Many will claim to submit to hundreds of article directories and hundreds of blogs.

What they don’t tell you is that 90% of those sites get no traffic and are pretty much useless. What good do you think a backlink does on a site that does not get any traffic ? If the site is not marketed at all then your backlinks will just sit on a dead website.

Now if you was to use a real service that actually owns it’s own network that is marketed, then this would be a different story. One such service does exist and this is the only site that offers article distribution services that auto syndicates your articles on over 200+ private network of sites.

That is not all though, you can also social post to many websites and have access to many other tools for marketing.

Learn more right now Article Marketing Services.

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You can find great internet marketing articles that you can republish on your blogs or website at article marketing services. Using marketing articles in a great way to fill your blog or website with fresh content.

Nothing could be easier than just using the good old fashion copy and paste which is the fastest way to republish others content and making sure you give them credit. It is very important that you give credit to the author and link back to the source.

Ignoring this credit could get you into a great deal of trouble and even cost you your blog or website you put the content on. So make sure you always give credit where credit is due. You are given the opportunity to republish content, don’t abuse it by not given the author the proper respect that they deserve.

At article marketing services you have a very wide range of articles you can choose from to republish on your blog or website. There are 19 different categories to choose from but for most the internet marketing articles is by far the most popular category.

Browse around and see what would fit best with your content and when you are ready all you need to do is click on the publish link on the article and it will take you to the publishers page giving you the article in text or html format.

It will also contain links that you need to use to link back to the article source and giving the author the credit for the article. As I said above this is very important because if you do not link back to the source and the author finds out then a DMCA Take down notice will be issues.

This will be sent to your host which your host by law can not ignore. Your host will give you a choice to either remove the article or link back to the source. If you refuse then your site can and will be shut down.

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Article marketing applied by writing articles that are formatted properly can be very powerful. The article marketer can increase his or her website traffic through article marketing services that are designed for search engine optimization.

Marketing articles is no different than marketing your own website. This is where many get confused about article marketing. You could use article submission sites but are you really getting the results without writing articles properly ?

Think about it you write articles on marketing or some other product or service. You write these articles based on what the general internet marketing crowd says how articles should be written. You may see some sales and think the results are fantastic.

A proven fact is the free article directory is only going to get you so far and with all the ads around your articles, your links are devalued. The link juice that should flow to your site is bled off by these ads. This is only one reason why your results are not what they should be.

Before you waste your time on article marketing services that give minimum results you should look into applying real article marketing to your business. Apply properly built article submission sites along with article marketing tools that have been proven to get results.

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Choosing article marketing software that has been built and designed to give the search engines exactly what they want has not been possible. Matter fact most of these softwares have been created to do the exact opposite of what the search engines want.

Most software that you find today has been designed to mass submit your articles to 1,000’s of article directories or 1,000’s of blogs. This is not only counter productive but it is far from being true article marketing. The problem here is that these 1,000’s of sites are filled with ads and links and thus are devalued as content farms by the search engines.

Applying a program that the so-called experts tell you that you should use does not always mean it is best for your business. You should be applying marketing tools and software tools to your marketing plan that have been designed to get real results.

article marketing tools that have been created with the search engines and your readers in mind would be the most beneficial to your business. It just happens that in todays market such an application has been created and is used by many. article marketing was designed to empower your website and not designed to just mass submit articles to content farms.

By applying proven article marketing tools to your marketing techniques you will be empowering your website and reaching top rankings in google. Taking an article and improving the readership level along with the quality will help you reach the search rankings you desire.

There is only one article marketing program that actually allows you to not only improve the quality of your articles but also syndicates and distributes your content to highly seo‘d private networks that are all completely ad free. Understand that article marketing is more than just distribution of your content, it also involves proper keywords, proper link structures, and high quality content.

A program that only submits your articles to content farms is not going to be very effective for a long term business. On the other hand article marketing tools that have been created to take your websites to the next level is what you should be using. Article promotion software and tools can only get you so far but applying marketing tools to your content using the proper article marketing software will increase your marketing efforts.

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